It’s episodes like the one on Wednesday March 14, 2012 that make me cheer for Dr. Oz.
He covered a device that essentially is similar to magnetic pulsing devices that I have referenced to people in conjunction with blood electrification to help dislodge pathogens in nerve sheaths…the point being, there is tremendous possible applications for both electricity and magnetism when used in controlled settings and applications.
A company has one of these magnetic pulsers called a NeuroStar, and uses them with success on patients with severe depression.
Indirectly related, people have used electro shock therapy…including very small units that do not create the jarring, disturbing effect that we all associate with such treatments…to successfully treat depression type conditions as an alternative to drugs.
Dr. Oz asked about whether insurance will cover such a machine as referenced above. A machine that requires the person have only so many treatments, and for which sometimes spectacular results are accomplished.
And the manufacturer replied with a “no…this is not covered” (at least not by most carriers).
And Dr. Oz, almost with a sense of impatience and anger, suggested that anyone suffering from this condition ask their insurance carrier WHY they would not include such a treatment considering it’s positive effects and likely low side-effect profile.
I can answer that riddle for you Dr. Oz…
There are no repeat sales…repeat, life-long business…from only a few sporadic treatments of something that actually resolves the problem.
Real money is only made when one has a customer for life. Especially a customer that will spend money, over and over again, to relieve pain and suffering, as part of an addiction, virtually ensuring the sale.
“A patient cured is a customer lost” as one bright gentleman once said.
The pharmaceutical companies know this, as do the insurers who secure premiums year after year.
Why else would such a great treatment not become the standard over the life-long prescription of pills?
Let’s all start to put the pieces together.